Parts Intelligence Dashboard

Equipment demand analytics — email capture, diagram engagement, and attributed revenue

Email Captures

1,247

Unique Leads

891

Attributed Revenue

$127,400

Diagram Unlocks

876

Ref Table Unlocks

371

Refs Shared

284

Weekly Capture Trend

Email captures per week · last 12 weeks

Intent Signal

Who enters their email and why

Myself748 · 60%

Coworker324 · 26%

Customer175 · 14%

“Customer” sends are the strongest purchase-intent signal — a dealer or sales rep sharing a diagram reference with a buyer.

Lead Capture Funnel

From diagram content exposure to captured lead

Page Views
w/ Diagrams

13,800

baseline

Gate
Triggered

2,340

17% of views

Email
Submitted

1,247

53% of triggered

Action
Taken

1,089

87% of captures

9% overall capture rate (views → email) 53% gate completion rate (triggered → submitted)

Parts Demand Intelligence

Ranked by email captures in selected period · revenue attributed via email-to-Shopify-order matching

Part Number	Manufacturer	Model	Captures	Shares	Ref Clicks	Revenue	Top Intent
80002126	Waltco	HLF	87	24	156	$18,200	Self
288286-02-520	Maxon	BMR	64	18	112	$14,600	Team
WD-75086158	Waltco	C-Series	58	12	98	$9,800	Self
S22905791	Palfinger	ILT	52	15	89	$11,400	Customer
80126403	Waltco	HLF	49	8	84	$7,200	Self
85901-101	Anthony	AST	44	11	76	$8,600	Team
M08-35B	Maxon	GPTWR	42	9	71	$6,900	Customer
THL-4200	Thieman	TVL	38	7	62	$5,400	Self
ILP-25-380	Palfinger	ILP	35	13	58	$9,200	Customer
80002456	Waltco	EM	34	6	55	$4,800	Self

Revenue Attribution

Attributed (email-gate leads) vs. organic · weekly · last 12 weeks

Manufacturer Breakdown

Email captures and reference shares by brand

Support Call Deflection Estimate

Proxy metric — each email-gate capture = one avoided parts-inquiry support call

Captures This Period

1,247

Assumed Cost per Call

Estimated Savings

$12,470

Industry benchmarks for inbound parts-inquiry calls range from $8–$25 per call when staffing, handle time, and overhead are included. This estimate counts only self-served email-gate unlocks — it's conservative. Each unlock represents a technician or buyer who found their answer without calling your support line.

Top Diagram Pages

OEM manual pages generating the most email captures · high captures = active service research

Diagram	Part #	Model	Captures	Shared
Waltco HLF Parts — Rev. 18.1 (2025)	80002126	HLF	87	24
Maxon BMR Maintenance — Rev. D (2024)	288286-02-520	BMR	64	18
Waltco C-Series Parts — Rev. W (2017)	WD-75086158	C-Series	58	12
Palfinger ILT Parts — Rev. 1.9 (2021)	S22905791	ILT	52	15
Waltco HLF Installation — Rev. 14 (2016)	80126403	HLF	49	8
Anthony AST Parts — L-101A (2018)	85901-101	AST	44	11

Distributor Activity

Domains sending references to coworkers & customers — strongest sales-channel signal

Email Domain	Total Sends	To Customers	Unique Parts
abctrucking.com	34	21	8
fleetpros.net	28	19	6
midwesttrucks.com	22	14	5
servicepro.com	18	11	4
heavyhaul.net	15	9	3
truckpartsdirect.com	12	8	3

“To Customers” = sends where recipientType = “customer”. A distributor domain in the top 5 sending customer-facing references is a high-velocity sales relationship worth nurturing.

What This Data Means for Manufacturers

Parts Wearing Out Before Warranty Data Catches Up

High email captures on a specific part number — before an order is placed — indicate field-level parts failure happening now. This intelligence leads your warranty and recall data by weeks or months.

Model-Level Service Demand Signals

When a model (e.g. Waltco HLF) dominates diagram captures, it tells you which installed base is currently in active service cycles. Align parts stocking and service tech availability accordingly.

Distributor & Dealer Intelligence

Email domains sending references to customers reveal which distributors are actively quoting. A dealer domain appearing in the top 5 sending "Customer" references is a high-velocity sales relationship worth nurturing.

Time-to-Order & Stocking Lead Time

By matching email capture timestamps to Shopify order dates, you can calculate median time from research to purchase by part class. This lets you lead demand in your stocking model rather than react to it.